Christmas 2026: Send Money Home Without Overpaying Fees

Christmas is not just the world's biggest holiday — it's the world's biggest remittance event. The fourth quarter (October–December) is consistently the highest-volume period for cross-border money transfers globally, with a sharp spike in the two weeks before December 25. Migrant workers, overseas professionals, and diaspora families all send money home at once — for gifts, food, travel, school fees, and family gatherings.

The problem is that this surge in demand gives providers cover to be less competitive. Processing times stretch. Promotional rate windows narrow. And senders who leave it too late end up paying a premium for express transfers or, worse, watching their transfer arrive after Christmas Day.

The average global remittance cost is still 6.36% according to the World Bank (Remittance Prices Worldwide, Issue 54, Q3 2025) — meaning a sender transferring $500 loses over $31.80 in fees before their family sees a cent. But the cheapest methods cost under $5 on the same amount. This guide walks you through the timing, provider choices, and corridor-specific tactics to make sure every dollar, pound, or dirham you send this Christmas goes as far as possible.

6.36% — Average global remittance cost — but the cheapest methods cost under 0.5% (World Bank Remittance Prices Worldwide, Issue 54, Q3 2025) (World Bank Remittance Prices Worldwide, Issue 54 (Q3 2025))

Why Christmas Is the Riskiest Time to Send Money

Three things happen simultaneously around Christmas that increase both costs and delays for international transfers:

First, volume spikes. Every provider — from Wise to Western Union to your local bank — processes dramatically more transactions in mid-December than at any other point in the year. Most digital fintechs handle this well, but traditional bank wire networks (SWIFT) can slow to 4–7 business days as correspondent banks process a backlog.

Second, banking days shrink. Christmas Eve and Christmas Day are public holidays in most Western countries, and many receiving countries observe their own holidays in the same period. A transfer initiated on December 23 may not settle until December 29 in the worst case — after Christmas, New Year's Eve, and the subsequent public holiday. The blockchain leg of crypto transfers is unaffected (it runs 24/7), but the fiat on-ramp and off-ramp still depend on banking hours.

Third, providers raise effective prices. Not always through explicit fee increases, but through FX markup widening. In high-volume, high-uncertainty periods, providers build additional margin into exchange rates. A provider that typically applies a 0.8% FX markup may widen it to 1.5% in the week before Christmas. Always compare live rates rather than relying on a provider's advertised typical rate.

The solution to all three problems is the same: send early, compare everything, and avoid bank wires.

The December 19 Deadline — Send Before This Date

For bank transfers (Wise, Remitly Economy, bank wires), send your Christmas transfer by December 19, 2026 at the latest. This gives a 6-day buffer for standard processing plus any holiday-related delays. For traditional bank wires, send by December 17. Crypto rail transfers (Stellar, Solana, Tron) are more flexible — the blockchain settles 24/7 — but the receiving exchange's fiat withdrawal still depends on local banking hours. If your recipient needs cash in hand by December 24, initiate everything by December 21.

Christmas Transfer Timing: A Week-by-Week Guide

December 1–7: The ideal window. All major corridors are processing normally. Exchange rates are competitive as providers compete for early Christmas volume. If you know your transfer amount, send now and lock in the best rate of the season.

December 8–14: Still a good window. Processing times are normal for digital fintechs. Some providers launch Christmas promotional rates in this window — watch your provider app for notifications. Bank wires initiated by December 12 will arrive comfortably before Christmas in most corridors.

December 15–19: Last safe window for standard transfers. Wise and Remitly Economy transfers initiated in this window should arrive by December 23–24 for most major corridors (Philippines, India, Mexico, Nigeria, Kenya). Bank wires become risky after December 17 for on-time Christmas delivery.

December 20–23: High-risk zone. Use express options only (Remitly Express, Wise Instant, crypto rails). Expect FX markups to be 0.3–0.5% wider than normal. Processing times at traditional providers may extend by 1–2 days beyond advertised estimates.

December 24–26: Emergency only. Most bank-dependent transfers will not arrive until after Christmas. Crypto rails (Stellar, Solana, Tron) can still deliver within hours if your recipient has an exchange account ready. Cash pickup via Western Union or MoneyGram is also available 24/7 at select agent locations — your recipient can collect on Christmas Day itself.

Christmas 2026 Transfer Timing by Method

MethodLatest Send DateNormal SpeedHoliday Risk24/7 Available?
USDC on Stellar / Solana / TronDec 23< 1 hourLow — blockchain runs 24/7Yes (blockchain)
Wise (standard)Dec 191–2 daysMedium — may add 1 dayNo
Remitly ExpressDec 22Minutes–hoursLow–mediumPartial
Remitly EconomyDec 181–3 daysMediumNo
Western Union (cash pickup)Dec 23Minutes–hoursLow — agent locations openMany agents open Dec 25
Bank Wire (SWIFT)Dec 173–5 daysHigh — may miss ChristmasNo

USD to PHP: Sending Money to the Philippines for Christmas

The Philippines is one of the world's top remittance-receiving countries — receiving over $37 billion annually, according to the World Bank. Christmas (Pasko) is unquestionably the peak season: the Bangko Sentral ng Pilipinas consistently reports a 20–30% spike in inward remittances in November and December versus the monthly average.

For USD-PHP transfers, Wise offers the most competitive rate among traditional providers — approximately $5–8 in fees on a $1,000 transfer with 0% FX markup. Remitly is slightly cheaper on fees for small amounts but applies a 0.5–1% FX markup that erodes the advantage at $500+.

Crypto rails via Stellar provide the lowest all-in cost: buy USDC on Coinbase (USD), transfer on Stellar, and off-ramp through PDAX (Philippines' BSP-licensed exchange) or Coins.ph. Total cost on $1,000: approximately $4–7. Your recipient needs a verified PDAX or Coins.ph account, which takes 1–2 days to set up — complete KYC well before December.

GCash and Maya (PayMaya) are dominant digital wallets in the Philippines and are supported by several remittance providers including Remitly and Western Union. GCash delivery is often faster than bank transfer — funds arrive in minutes rather than hours. If your recipient uses GCash, check whether your provider offers direct GCash delivery as it may be both faster and cheaper than a bank transfer.

$1,000 USD to PHP — Provider Comparison (Christmas 2026)

ProviderFeeFX MarkupTotal CostPHP Received (est.)Speed
USDC via Stellar (Coinbase → PDAX)$2–4~0.1%$3–5₱57,200–57,500< 1 hour
Wise$5–80%$5–8₱56,900–57,2001–2 days
Remitly (Economy)$2–40.5–1%$7–14₱56,200–56,9001–3 days
Remitly (Express to GCash)$4–60.5–1%$9–16₱56,000–56,700Minutes
Western Union (bank deposit)$5–101–2%$15–30₱55,000–56,5001–3 days
US Bank Wire$35–502–3.5%$55–85₱52,500–55,0003–5 days

GBP to NGN: Sending Money to Nigeria for Christmas

Nigeria receives over $20 billion in remittances annually — the largest recipient in sub-Saharan Africa — and a significant share of that arrives in December when the Nigerian diaspora in the UK sends money home for Christmas celebrations, school fees due in January, and family gatherings.

The GBP-NGN corridor is more complex than many corridors because the Nigerian naira has experienced significant volatility since the 2023 unification of official and parallel exchange rates. Always compare the live rate on the day you send rather than relying on recent benchmarks.

Wise is the benchmark for GBP-NGN transparency. It applies 0% FX markup and charges approximately £6–9 on a £1,000 transfer. Settlement to most Nigerian banks (GTBank, Access Bank, Zenith, First Bank) takes 1–2 business days.

Crypto rails are particularly compelling for the NGN corridor given naira volatility. Buying USDC on Kraken (GBP-funded), transferring on Tron or Stellar, and off-ramping via Quidax or Luno in Nigeria gives total costs of £5–8 on £1,000 — similar to Wise in fee terms but with the added flexibility of settling in USDC first and converting to NGN at your recipient's preferred timing. Note: Quidax has experienced intermittent 502/503 API errors; have a Luno account as backup.

Western Union and MoneyGram both serve Nigeria with cash pickup and bank deposit options, but their FX markups on GBP-NGN have historically been 2–4% above mid-market — costing £20–40 more per £1,000 than Wise. Avoid bank wires: UK high-street banks charge £15–25 in fees plus a 3–4.5% FX markup on NGN corridors.

£1,000 GBP to NGN — Provider Comparison (Christmas 2026)

ProviderFeeFX MarkupTotal CostSpeed
USDC via Tron (Kraken → Quidax)£4–6~0.1%£5–7< 1 hour
Wise£6–90%£6–91–2 days
Remitly (Economy)£3–50.5–1.5%£8–201–3 days
WorldRemit (bank deposit)£5–101.5–3%£20–401–2 days
Western Union (online)£5–122–4%£25–521–3 days
UK High-Street Bank Wire£15–253–4.5%£45–703–5 days

$37B+ — Remittances received by the Philippines in 2024 — with December the peak month (Bangko Sentral ng Pilipinas / World Bank, 2024)

USD to MXN: Sending Money to Mexico for Navidad

Mexico receives over $60 billion in remittances annually — second only to India globally — and the vast majority comes from the United States. Christmas (Navidad) and the associated holiday season through Three Kings Day (January 6) drive a significant spike in December and early January transfers.

The USD-MXN corridor is one of the most competitive in the world. Wise, Remitly, and Western Union all compete aggressively for Mexican-American senders, and exchange rates are tighter here than almost any other corridor.

Wise is the standout traditional option: $3–5 in fees with 0% FX markup on a $500 transfer, settling in 1–2 days to most Mexican banks (BBVA, Citibanamex, Santander, Banorte). Remitly Economy is competitive at smaller amounts with fees of $2–3, but the FX markup of 0.5–1% makes Wise better for amounts above $300.

Crypto rails via Bitso — Mexico's largest and most liquid crypto exchange, registered with CNBV — provide the cheapest option. USD on-ramp via Coinbase, USDC transfer on Stellar, off-ramp on Bitso. Total cost on $500: approximately $2–4. Bitso is widely used in Mexico and the KYC process is straightforward. Note: Bitso's API has had issues with Cloudflare blocking datacenter requests — use the Bitso mobile app or website directly for off-ramp setup.

Western Union's cash pickup network is extensive in Mexico (OXXO stores, Walmart, etc.) and is useful if your recipient needs physical cash for Navidad shopping. However, bank deposits via Western Union online carry a 1.5–2.5% FX markup. For bank deposits, Wise or Remitly are cheaper.

$500 USD to MXN — Provider Comparison (Christmas 2026)

ProviderFeeFX MarkupTotal CostMXN Received (est.)Speed
USDC via Stellar (Coinbase → Bitso)$1–2~0.1%$2–3MX$9,450–9,480< 30 min
Wise$3–50%$3–5MX$9,420–9,4601–2 days
Remitly (Economy)$2–30.5–1%$4–8MX$9,340–9,4201–3 days
Western Union (online, bank)$4–81.5–2.5%$12–21MX$9,200–9,3601–3 days
Western Union (cash pickup)$5–101–2%$10–20MX$9,220–9,370Minutes
US Bank Wire$35–502–3%$45–65MX$8,750–9,1003–5 days

EUR to Multiple Corridors: Sending from Europe for Christmas

European senders — covering countries like France, Germany, Spain, Italy, the Netherlands, and Belgium — face a wide range of destination corridors. The most common Christmas remittance flows from Europe are to North Africa (Morocco, Tunisia, Algeria), West Africa (Senegal, Côte d'Ivoire), Eastern Europe (Ukraine, Poland), South Asia (India, Pakistan, Bangladesh, Sri Lanka), and Latin America (Colombia, Ecuador, Brazil).

Wise operates across all major EU corridors with SEPA bank transfers as the funding method. SEPA transfers are free or near-free within the eurozone, so Wise's fee covers only the conversion — typically 0.4–1.1% depending on the corridor. This makes Wise the default recommendation for most EUR-denominated Christmas transfers.

For EUR-MAD (Morocco), Wise and WorldRemit are both competitive. The Moroccan dirham is a managed currency, and most EU-to-Morocco providers offer similar rates. CIH Bank and Attijariwafa Bank both accept international transfers directly.

For EUR-UA (Ukraine), Wise processes EUR-UAH transfers and typically delivers within 1–2 days to Ukrainian bank accounts. Given the ongoing humanitarian context, several providers including Wise have waived transfer fees to Ukraine in previous periods — check for current promotions.

Crypto rails from Europe: Kraken operates EUR-funded on-ramps across the EU and is licensed under MiCA (Markets in Crypto-Assets regulation). EUR → USDC on Kraken, then Stellar/Tron transfer, gives European senders access to all the same off-ramp exchanges (CoinDCX, Bitso, Luno, etc.) as USD senders — often at lower total cost than traditional fintechs for amounts above €800.

Use SEPA Instant for Same-Day EUR Funding

SEPA Instant Credit Transfer (SCT Inst) enables EUR transfers between European bank accounts in under 10 seconds, 24/7 including weekends and public holidays. If your eurozone bank supports SEPA Instant, you can fund a Wise or Kraken account even on December 24 and initiate your Christmas transfer the same day. Check whether your bank's app shows an 'Instant' option on outgoing transfers.

How Crypto Rails Perform During the Christmas Rush

One of the most important but underappreciated advantages of crypto rails during Christmas is that blockchains don't take holidays. Stellar, Solana, Tron, and other networks settle transactions 24/7, 365 days a year — including December 24, December 25, December 26, and New Year's Day. There is no equivalent of a SWIFT holiday schedule or a bank processing queue.

What crypto rails do depend on is the fiat on-ramp (buying USDC) and the fiat off-ramp (converting USDC to local currency and withdrawing to a bank account). These steps are still subject to exchange operating hours and local banking hours. Most major exchanges (Coinbase, Kraken, Bitso, CoinDCX, PDAX, Luno) operate their trading platforms 24/7, but fiat bank withdrawals may only process during local banking hours.

In practice: if your recipient has USDC in their exchange wallet by December 24, they can sell for local currency immediately. The bank withdrawal to a local account may then take a few hours depending on the country — but the funds will be accessible in the exchange app for spending via exchange-issued cards or crypto-native payment methods even before the bank transfer completes.

For the fastest possible Christmas delivery via crypto rails: use Tron (TRC-20 USDC) for maximum speed at minimum cost. Tron transactions settle in 1–3 seconds with fees under $0.50. Stellar is similarly fast. Solana is also fast but slightly more expensive in fee terms. Avoid Ethereum mainnet for Christmas transfers — gas fees spike during high-demand periods and can reach $5–20 per transaction.

Crypto Rail Speed and Cost at Christmas (per $1,000 transfer)

BlockchainSettlement TimeNetwork FeeHoliday OperationBest Off-Ramp Exchanges
Tron (TRC-20 USDC)1–3 seconds< $0.5024/7 unaffectedQuidax (NGN), Luno (ZAR/NGN), PDAX (PHP)
Stellar (XLM/USDC)3–5 seconds< $0.0124/7 unaffectedCoinDCX (INR), Bitso (MXN), PDAX (PHP)
Solana (USDC)< 1 second$0.01–0.1024/7 unaffectedMultiple via CCXT
Polygon (USDC)2–5 seconds$0.01–0.5024/7 unaffectedRegional exchanges
Ethereum (USDC)15–60 seconds$5–20+24/7 but expensive at peakWidest exchange support
XRP Ledger3–5 seconds< $0.0124/7 unaffectedRegional exchanges

1. Decide Your Send Date and Choose Your Method Accordingly

The method you use should be determined by when you need your recipient to have the funds. Work backwards from December 24 (or your family's specific celebration date).

If sending December 1–18: any method works. Use Wise or crypto rails for the lowest cost and most reliable delivery window.

If sending December 19–22: use Remitly Express, Wise Instant (where available), or crypto rails. Avoid Remitly Economy and standard Wise for guaranteed Christmas delivery.

If sending December 23–24: crypto rails only (Stellar, Tron, Solana) or Western Union/MoneyGram cash pickup. Do not use bank-dependent transfer methods.

Tip: Set your send reminder now — a calendar event on December 14 as your 'send Christmas transfer' prompt. Sending early costs nothing extra and eliminates all timing risk.

2. Compare All-In Cost, Not Just the Fee

The most common mistake Christmas senders make is comparing the advertised transfer fee without accounting for the FX markup embedded in the exchange rate. A provider advertising '$0 fee' that applies a 3% FX markup on a $1,000 transfer costs you $30 more than Wise with a $7 fee and 0% markup.

The only meaningful metric is the total amount your recipient receives in their local currency. RemitRoutes shows this side-by-side for all providers, updated in real time. Enter your amount and corridor, and compare the local currency amount delivered — not the headline fee.

Tip: Mid-market rate comparison: look up the live mid-market exchange rate (e.g., on Google or XE.com), then calculate what $1,000 at that rate would deliver. Any provider delivering more than 1.5% below mid-market on local currency is applying a significant FX markup.

3. Prepare Your Recipient's Account in Advance

Nothing derails a Christmas transfer more than a delivery failure at the last minute. Avoid this by confirming your recipient's bank account details (account number, IBAN, IFSC, CLABE, sort code — depending on the country) before you send.

If you're planning to use crypto rails for the first time, your recipient needs a KYC-verified account at the off-ramp exchange (CoinDCX, Bitso, PDAX, Quidax, Luno, etc.). KYC verification takes 1–2 business days. Have them register and complete verification by December 10.

For cash pickup (Western Union, MoneyGram), confirm your recipient has valid government-issued ID before you send. They will need to present ID matching the name on the transfer to collect funds.

4. Watch for Holiday Promotions — But Verify the Real Cost

Most major remittance providers launch Christmas promotional rates in December. These typically include fee waivers for first-time senders, boosted exchange rates for 24–72 hour windows, or doubled loyalty points. Remitly, Western Union, WorldRemit, and UAE exchange houses all run seasonal promotions.

Sign up for push notifications on your shortlisted provider apps by late November. When a promotion appears, immediately compare the promotional rate on RemitRoutes against Wise's standard rate. A promotional 'first transfer free' with a 2.5% FX markup on $500 still costs you $12.50 more in lost exchange rate versus Wise.

First-time user promotions are genuinely valuable: Wise, Remitly, and Coinbase all offer significant new-user incentives. If you haven't used these platforms, Christmas is an excellent time to open accounts and capture a fee waiver on your first transfer.

Stack Multiple Accounts for Maximum Savings

If you send money to multiple family members in the same country, consider splitting the transfer across platforms. Send the first $500 via Wise (first-time user waiver) and the second $500 via Remitly (first-time user promotion). Both waive fees for new users — and you can do this once per platform per year. Use RemitRoutes to find which platform is cheapest after the promotion is applied.

AED and SAR Senders: Christmas Transfers from the Gulf

While Christmas is primarily a Christian holiday, a significant portion of the Gulf's migrant worker population — including large communities from the Philippines, India, Kenya, and Ethiopia — celebrate Christmas and send money home for the occasion. December is consistently a high-remittance month from the UAE and Saudi Arabia.

For AED senders, Rain is the primary crypto on-ramp: a UAE-based, VARA-licensed exchange that accepts AED via local bank transfer. AED → USDC on Rain, then Stellar/Tron transfer to the receiving exchange, gives total costs of AED 8–18 on a AED 5,000 transfer — significantly cheaper than UAE exchange houses and bank wires.

UAE exchange houses (Al Ansari, Al Fardan, Lulu Exchange) are the default for most Gulf-based senders and are generally reliable and fast for December transfers. Their rates are typically 0.5–2% above mid-market. Compare their quoted rates against Wise's AED rate before committing — Wise is FCA/ADGM regulated and often competitive for AED-INR and AED-PHP.

For SAR senders from Saudi Arabia, Rain also supports SAR funding. The SAR is pegged to the USD at SAR 3.75, so SAR-to-USD conversions are essentially riskless in rate terms. Wise supports SAR for outbound transfers in select corridors. Bank transfers from Saudi banks (Al-Rajhi, SNB, Riyad Bank) to international accounts typically take 2–4 days and carry 2–3.5% FX markups — avoid for Christmas timing reasons alone.

Gulf-based senders should initiate Christmas transfers by December 16 to account for potential banking delays in the receiving country during the holiday period.

What to Do If Your Transfer Is Late

If you've sent via a digital fintech (Wise, Remitly) and the transfer hasn't arrived by the expected date, the first step is to check the provider's tracking screen. Both Wise and Remitly provide real-time transfer status with detailed step-by-step progress.

Wise transfers that are delayed past their estimated delivery date automatically escalate to the Wise customer support team, who can contact the correspondent bank to investigate. Contact Wise support through the app if your transfer is more than 1 business day past the estimated arrival.

For bank wire transfers that are late, you'll need your SWIFT/IBAN reference number (the MT103 document your bank provides). Contact your bank and ask them to initiate a SWIFT trace. This process takes 24–72 hours but usually identifies whether the funds are in a correspondent bank queue.

In a genuine emergency — if Christmas has passed and your family still hasn't received funds — Western Union and MoneyGram can provide same-day cash pickup as a parallel transfer while the original transfer is being traced. Send a smaller emergency amount via cash pickup (accepting the higher fee for this use case) while pursuing the original transfer recovery through your provider.

Compare Live Christmas Transfer Rates in Seconds

Enter your send country, corridor, and amount to see real-time fees and local currency delivered from Wise, Remitly, crypto rails, and more — all side by side.

More Guides for Holiday and Seasonal Transfers

Frequently asked questions

When is the deadline to send money for Christmas 2026?

To guarantee Christmas delivery, send by December 19 for standard digital transfers (Wise, Remitly Economy), by December 17 for bank wires, and by December 22 for express options (Remitly Express, Wise Instant). Crypto rail transfers (Stellar, Tron, Solana) settle 24/7 and can be sent as late as December 23 for pre-Christmas delivery, though the receiving exchange's fiat bank withdrawal still depends on local banking hours.

What is the cheapest way to send money home for Christmas?

Crypto rails — USDC transferred on Stellar or Tron from Coinbase, Kraken, or Rain — are the cheapest method across most corridors, with total all-in costs of $3–8 per $1,000 transferred. Wise is the cheapest traditional option with 0% FX markup and explicit fees of $5–9 per $1,000. Both are far cheaper than bank wires ($55–85 all-in per $1,000). Use RemitRoutes to compare live rates for your specific corridor and amount.

Do transfer fees go up at Christmas?

Explicit fees (the advertised dollar amount) rarely increase at Christmas. What often does increase is the FX markup — the spread between the mid-market exchange rate and the rate providers offer you. During high-volume holiday periods, FX markups can widen by 0.3–0.7% above providers' normal rates. Always compare the total local currency your recipient receives (not just the fee), and compare against Wise's 0% markup rate as a benchmark.

Can I send money on Christmas Day itself?

Yes, with limitations. Crypto rails (Stellar, Tron, Solana) operate 24/7 including December 25 — your recipient can receive USDC in their exchange wallet on Christmas Day. Western Union and MoneyGram cash pickup is available at many agent locations on December 25. Standard bank-dependent transfers (Wise, Remitly bank deposits) will not process on December 25 as banks are closed in most countries. Your recipient won't see funds in their bank account until December 26–27.

How much can I send for Christmas without triggering reporting?

From the US: banks automatically file a Currency Transaction Report (CTR) for transfers above $10,000 — this is routine and doesn't require action from you. Transfers above $3,000 to certain countries may require additional documentation at some providers. From the UK: no formal cap but providers may request source-of-funds documentation for transfers above £10,000. From the UAE: documentation may be requested above AED 35,000 (~$9,500). On the receiving side, rules vary by country — consult a local accountant for large transfers.

What happens if my Christmas transfer arrives late?

First, check your provider's tracking screen for the current status. For Wise and Remitly delays, contact their in-app support with your transfer reference number. For bank wire delays, request an MT103 document from your bank and initiate a SWIFT trace. In an emergency, you can send a parallel cash pickup transfer via Western Union or MoneyGram while the original transfer is being traced. Most delayed transfers resolve within 1–5 business days of the expected delivery date.

Is it safe to use crypto to send money home for Christmas?

Yes, when using regulated exchanges on both ends. USDC is a USD-backed stablecoin issued by Circle, audited monthly, and holds a 1:1 dollar reserve. The on-ramp exchanges (Coinbase, Kraken, Rain) are regulated in their respective jurisdictions. The off-ramp exchanges (CoinDCX in India, Bitso in Mexico, PDAX in Philippines, Luno in South Africa/Nigeria) are licensed by local financial authorities. The blockchain transfer itself is irreversible — double-check the recipient wallet address before sending.

Do remittance providers offer Christmas promotions?

Yes. Remitly, Western Union, WorldRemit, and regional exchange houses typically run December promotions including first-transfer fee waivers for new users, rate boosts for 24–72 hour windows, and referral bonuses. Sign up for push notifications on provider apps by late November. Always verify: compare the promotional all-in rate (including FX markup) against Wise's standard 0% markup rate before assuming a promotion is cheaper.

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